Soothing Cleanse
Soothing Cleanse

Laundry detergent powder

Soothing Cleanse

New Release

Non-toxic, Sustainable, & Healthy — three ways we are bringing new energy to your laundry routine.

Engineered with clean, earth-derived ingredients, our laundry detergent powder provides a powerful wash that is truly safe for you and the planet. 

  • Ultra-concentrated formula — 50 loads
  • Lavender + Orange + Bergamot blend
  • Biodegradable ingredients
  • Safe for all skin sensitivities
  • Certified compostable stand-up pouch
  • Wooden scoop included with first order



never tested
on animals

made in
Orlando, FL

compatible with
all machines

no synthetic
fragrance or dyes

Soothing Cleanse
Soothing Cleanse

Soothing Cleanse

50 Loads  •  Non-toxic Ingredients  •  Sustainable Packaging


A new standard.

From day one, our mission has been to set a new standard in laundry: one that is free from unnecessary toxins and negligent packaging. Here's how we're bringing that mission to life:

Cleaning Difference

We put our detergent to the test against traditional store-bought liquid laundry detergent. See for yourself.

Multipurpose Formula

Blur is not your typical laundry detergent. Our powder also tackles laundry stripping and naturally removes stains pre-wash. 

Ready to learn more?

Customer Reviews
5.0 Based on 2 Reviews
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Filter Reviews:
Pague S.
United States United States
smells amazing!

LOVE this new scent! So amazing. Favorite laundry detergent I've found so far.

Terrie L.
United States United States
Blur laundry soap

I love your product, I do have to admit, it’s still taking some getting used to no suds, but now I know that suds doesn’t mean clean. Yall’s shipping is out of this world, and the price point is awesome, a bag.So glad I found you guys.