fragrance or dyes
A new standard.
From day one, our mission has been to set a new standard in laundry: one that is free from unnecessary toxins and negligent packaging. Here's how we're bringing that mission to life:
Stain remover and water softener
Neutralizes acids and extracts oils from fabric
Magnesium Sulfate (Heptahydrate)
Softener and remover of build-up from laundry
European Spa Salt
Natural filler and softener
Lavender + Orange + Bergamot Essential Oils
Odor eliminator and provider of a light, clean scent post-wash
No greenwashing or confusing 'eco-friendly' jargon. We built you the most sustainable laundry routine & here's exactly how we did it:
Powder > Liquid or Pods
- Powder — ethically sourced, biodegradable formula
- Dissolves completely throughout the wash, no harm to the planet
- Liquid — filled with preservatives & synthetics
- Packaged in large plastic jugs that almost never get recycled
- Pods — individually wrapped in polyvinyl alcohol (PVA)
- This material dissolves into microplastics that harm marine life and waterways
Reusable wooden scoop
We ship your first order with a reusable wooden scoop to help reduce single-use plastic waste.
The first compostable stand-up pouch
Our stand-up pouch is made out of polylactic acid (PLA)— a compostable material derived from corn and beets.
Don't forget about the shipping box
Getting our products from us to you, sustainably:
- Compostable kraft shipping box
- No inks, dyes, or other additions to the box
- Water-soluble packing peanuts
- Made from plant starch, safe for the planet
- Paper tape and shipping label
- Yes, even the tape on the box matters
We only ship with the USPS
By shipping our laundry products to you via the USPS, we are significantly reducing our carbon footprint as opposed to other shipping carriers that specialize in 'rush' shipping.
We carefully formulated our laundry detergent powder with ingredients that are safe for all skin sensitivities— including those with eczema, contact dermatitis, etc.
Here's a list of common skin irritants we made sure to leave out:
- Optical Brighteners
- Synthetic fragrances or dyes
We put our detergent to the test against traditional store-bought liquid laundry detergent. See for yourself.
Blur is not your typical laundry detergent. Our powder also tackles laundry stripping and naturally removes stains pre-wash.
Ready to learn more?
Sprinkle 2-3 wooden scoops (1 TBSP) directly into drum before adding laundry, for both standard and high efficiency washing machines. Add an extra scoop for large loads.
What is laundry stripping?
It's about getting the stink and funk out of fabric by deep cleaning for a long period of time. This process works to remove bacteria, body oils, dirt, and other build up.
Just fill your bathtub or top-loading washer with hot water, add 2-3 TBSP of powder, then add your towels, sheets, or gym clothes and let soak for 4-6 hours. Lastly, wash and dry as normal.
Ditch traditional stain removers that contain harmful, skin-irritating ingredients.
Grab a scoop of our powder, apply directly to stain, scrub, wash as normal, then dry in direct sunlight.
LOVE this new scent! So amazing. Favorite laundry detergent I've found so far.
I love your product, I do have to admit, it’s still taking some getting used to no suds, but now I know that suds doesn’t mean clean. Yall’s shipping is out of this world, and the price point is awesome, a bag.So glad I found you guys.