Family Kit
Family Kit

Family Kit


A collection of quality products that will clean up your laundry routine for the foreseeable future.

  • Non-toxic laundry detergent powder
  • Six New Zealand Wool Dryer Balls
  • Bamboo Stain Brush
  • Reusable Wooden Scoop

The Rundown

Better Ingredients

We use a short list ingredients you will know and feel comfortable with. Our detergents are scented with organic essential oils so you can have peace of mind with every scoop.

Compatible with all machines

Blur works with high efficiency, standard, top loaders, front loaders, you name it! With no clays or foaming surfactants, our laundry powder is safe for all septic systems as well.

Safe for all skin sensitivities

Traditional laundry detergents and dryer sheets contain chemicals that can be really harsh on your skin. Simply put, our laundry products are the exact opposite. 

Multipurpose formula

Our powder detergent doubles as a pre-treatment for tough stains. It's as simple as applying the powder directly to stain, adding water, scrubbing, then washing as normal. 

The Wash

  • Restorative Cleanse (50 Loads)
  • Calming Cleanse (50 Loads)

Traditional detergents contain endocrine disruptors, irritants to skin, and chemicals linked to cancer. We decided to be the first brand to recognize the decision of laundry detergent for what it is; a wellness choice. With just 5 earth-derived ingredients, our detergent provides an exceptional wash that won't compromise your long-term health.

Ingredients should never be hard to find

Get the scoop

We have too many single use plastic scoops in the world right now for no good reason. So instead you'll get this reusable wooden scoop with your Starter Kit that you will actually enjoy using, while helping reduce single use plastic waste. 

The Dry

Meet your newest alternative to dryer sheets & liquid fabric softener

Reduce drying time by 40%

Less time in the dryer, more money saved on your electricity bill

Eliminate static cling

Naturally absorbs moisture throughout the dry, removing static cling from laundry

Reusable 1000+ loads

No more having to continuously purchase dryer sheets

100% New Zealand Wool

No harsh chemicals or synthetic fillers, non-toxic, safe for sensitive skin

Bamboo Stain Brush

Our laundry detergent powder doubles as a pre-treatment for tough stains! With the help of our Bamboo Stain Brush, you'll be able to remove stains without needing separate stain removers that contain harsh chemicals.

  • Grab a scoop of powder and water
  • Apply directly to the stain
  • Scrub until stain starts to loosen up
  • Wash and dry as normal

Becoming less toxic begins with reducing, not adding.

Traditional Laundry Detergent

Packaged in giant messy plastic jugs you'll find some of the most toxic chemicals; synthetic fragrance, formaldehyde, optical brighteners, parabens, phosphates, chlorine, and 1,4-Dioxane to name a few.

Blur Laundry Detergent Powder

Packaged in a certified compostable stand-up pouch, our laundry powder detergent takes up a fraction of the space on your shelf. And we know our cute little wooden scoop will melt your heart.

So which side are you on?


Customer Reviews
5.0 Based on 2 Reviews
Write a Review

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
Sandra C.
United States United States

Love the Blur!

I love it...Bought another natural brand to compare but I want to keep using Blur!

Katie S.
United States United States

The absolute best!!

Blur laundry is amazing! Not only is the powder a detergent, it is a stain remover and stripping agent and even safe on cloth diapers! We love that they are making a difference with non-toxic ingredients! It smells amazing and is super affective. Not only that, but the people behind the company are so incredibly amazing!!