We use a short list ingredients you will know and feel comfortable with. Our detergents are scented with organic essential oils so you can have peace of mind with every scoop.
Compatible with all machines
Blur works with high efficiency, standard, top loaders, front loaders, you name it! With no clays or foaming surfactants, our laundry powder is safe for all septic systems as well.
Safe for all skin sensitivities
Traditional laundry detergents and dryer sheets contain chemicals that can be really harsh on your skin. Simply put, our laundry products are the exact opposite.
Our powder detergent doubles as a pre-treatment for tough stains. It's as simple as applying the powder directly to stain, adding water, scrubbing, then washing as normal.
- Restorative Cleanse (50 Loads)
- Calming Cleanse (50 Loads)
Traditional detergents contain endocrine disruptors, irritants to skin, and chemicals linked to cancer. We decided to be the first brand to recognize the decision of laundry detergent for what it is; a wellness choice. With just 5 earth-derived ingredients, our detergent provides an exceptional wash that won't compromise your long-term health.
Ingredients should never be hard to find
Get the scoop
We have too many single use plastic scoops in the world right now for no good reason. So instead you'll get this reusable wooden scoop with your Starter Kit that you will actually enjoy using, while helping reduce single use plastic waste.
Meet your newest alternative to dryer sheets & liquid fabric softener
Reduce drying time by 40%
Less time in the dryer, more money saved on your electricity bill
Eliminate static cling
Naturally absorbs moisture throughout the dry, removing static cling from laundry
Reusable 1000+ loads
No more having to continuously purchase dryer sheets
100% New Zealand Wool
No harsh chemicals or synthetic fillers, non-toxic, safe for sensitive skin
Bamboo Stain Brush
Our laundry detergent powder doubles as a pre-treatment for tough stains! With the help of our Bamboo Stain Brush, you'll be able to remove stains without needing separate stain removers that contain harsh chemicals.
- Grab a scoop of powder and water
- Apply directly to the stain
- Scrub until stain starts to loosen up
- Wash and dry as normal
Becoming less toxic begins with reducing, not adding.
Traditional Laundry Detergent
Packaged in giant messy plastic jugs you'll find some of the most toxic chemicals; synthetic fragrance, formaldehyde, optical brighteners, parabens, phosphates, chlorine, and 1,4-Dioxane to name a few.
Blur Laundry Detergent Powder
Packaged in a certified compostable stand-up pouch, our laundry powder detergent takes up a fraction of the space on your shelf. And we know our cute little wooden scoop will melt your heart.
So which side are you on?
Yes! We are a Leaping Bunny certified company. Each of our ingredients are sourced ethically and NEVER tested on animals.
Each one of our products is packaged in 100% PLA (Polylactic Acid), which is a renewable resource that is certified compostable. These materials should be taken to a commercial composting facility where composting conditions can be closely controlled and monitored. Remove and recycle the label before composting. At a commercial composting facility, our packaging will biodegrade in 15 weeks.
We advise against it. Mainly because it dissolves better and is more effective when added directly to the drum with your laundry.
1000+ loads, which equates to roughly 2-3 years for the average laundry do’er. After that, they’ll become your dog's new favorite toy.
Yes! To help balance the pH levels of hard water and to ensure the best wash, we recommend using a bit more powder per load along with roughly ½ cup of white vinegar. The white vinegar will work to naturally break up the high amount of minerals that exist in hard water.
Our formula contains no chemical-based sudsing ingredients. Therefore, an effective wash without the need for suds that could otherwise damage a high efficiency washing machine's sensors.
Yes, our products have been carefully formulated to deliver a truly non-toxic wash.
Our wool in our Wool Dryer Balls is sourced from family farms in New Zealand. Their sourcing location matters because in New Zealand, the farmers are held to much higher ethical standards in their approach to shearing sheep. If sheep are not sheared at least once a year, they will become uncomfortable especially when temperatures rise. You can feel confident knowing the process of shearing is natural and necessary. They are then hand-felted in Nepal and Fair Trade.
Love the Blur!
I love it...Bought another natural brand to compare but I want to keep using Blur!
The absolute best!!
Blur laundry is amazing! Not only is the powder a detergent, it is a stain remover and stripping agent and even safe on cloth diapers! We love that they are making a difference with non-toxic ingredients! It smells amazing and is super affective. Not only that, but the people behind the company are so incredibly amazing!!