for your well-being.
Traditional detergents contain endocrine disruptors, irritants to skin, and chemicals linked to cancer. We decided to be the first brand to recognize the decision of laundry detergent for what it is; a wellness choice. With just 5 earth-derived ingredients, our detergent provides an exceptional wash that won't compromise your long-term health.
We use a short list ingredients you will know and feel comfortable with. Our detergents are scented with organic essential oils so you can have peace of mind with every scoop.
Blur works with high efficiency, standard, top loaders, front loaders, you name it! With no clays or foaming surfactants, our laundry powder is safe for all septic systems as well.
Traditional laundry detergents and dryer sheets contain chemicals that can be really harsh on your skin. Simply put, our laundry products are the exact opposite.
Our powder detergent doubles as a pre-treatment for tough stains. It's as simple as applying the powder directly to stain, adding water, scrubbing, then washing as normal.
Take your pick
Choose one of our three laundry detergent powders (50 loads) to go with your Starter Kit
Get the scoop
We have too many single use plastic scoops in the world right now for no good reason. So instead you'll get this reusable wooden scoop with your Starter Kit that you will actually enjoy using, while helping reduce single use plastic waste.
Wool Dryer Balls
Meet your newest alternative to dryer sheets & liquid fabric softener
Reduce drying time by 25-40%
Less time in the dryer, more money saved on your electricity bill
Eliminate static cling
Naturally absorbs moisture throughout the dry, removing static cling from laundry
Reusable 1000+ loads
No more having to continuously purchase dryer sheets
100% New Zealand Wool
No harsh chemicals or synthetic fillers, non-toxic, safe for sensitive skin
Ingredients should never be hard to find
Becoming less toxic begins with reducing, not adding.
Traditional Laundry Detergent
Packaged in giant messy plastic jugs you'll find some of the most toxic chemicals; synthetic fragrance, formaldehyde, optical brighteners, parabens, phosphates, chlorine, and 1,4-Dioxane to name a few.
Blur Laundry Detergent Powder
Packaged in a certified compostable stand-up pouch, our laundry powder detergent takes up a fraction of the space on your shelf. And we know our cute little wooden scoop will melt your heart.
So which side are you on?
Yes! We are a Leaping Bunny certified company. Each of our ingredients are sourced ethically and NEVER tested on animals.
Each one of our products is packaged in 100% PLA (Polylactic Acid), which is a renewable resource that is certified compostable. These materials should be taken to a commercial composting facility where composting conditions can be closely controlled and monitored. Remove and recycle the label before composting. At a commercial composting facility, our packaging will biodegrade in 15 weeks.
We advise against it. Mainly because it dissolves better and is more effective when added directly to the drum with your laundry.
1000+ loads, which equates to roughly 2-3 years for the average laundry do’er. After that, they’ll become your dog's new favorite toy.
Yes! To help balance the pH levels of hard water and to ensure the best wash, we recommend using a bit more powder per load along with roughly ½ cup of white vinegar. The white vinegar will work to naturally break up the high amount of minerals that exist in hard water.
Our formula contains no chemical-based sudsing ingredients. Therefore, an effective wash without the need for suds that could otherwise damage a high efficiency washing machine's sensors.
Yes, our products have been carefully formulated to deliver a truly non-toxic wash.
Our wool in our Wool Dryer Balls is sourced from family farms in New Zealand. Their sourcing location matters because in New Zealand, the farmers are held to much higher ethical standards in their approach to shearing sheep. If sheep are not sheared at least once a year, they will become uncomfortable especially when temperatures rise. You can feel confident knowing the process of shearing is natural and necessary. They are then hand-felted in Nepal and Fair Trade.
such a wonderful scent, and it works! the dryer balls and cute little scooper were just happy extras!
I have really loved using the Blur laundry powder!! I love the combination of oils used to give my clothes a slight smell! I also feel good using it knowing that it isn’t jam packed with harsh chemicals! Love how easy it is to use and it gets my clothes clean! Highly recommend!!
I have never used powder detergent before and didn't know if it would truly clean and get odor or stains out of clothes but it does!!!! Best purchase ever and love using essential oils on the dryer balls to make clothes smell extra fresh! 10/10 recommend!
Clothes are SO soft!
Extremely quick shipping and great customer service! Love the way this detergent smells in the bag. After washing the clothes don’t hold the essential oil smell but instead smell fresh and clean. I love how soft the clothes are after washing!! Amazing. This is a great new option for clean and safe detergent and I love supporting a small business get off the ground. Definitely recommend!
Absolutely love the starter kit! Love the scent and quality!!
It worked pretty well on my load of gym clothes, but i probably could’ve used just a dash more since that load in particular was extra sweaty
Clean’s well. :)
Won’t be using traditional detergent again
Smells great, works great, dries faster & better yet, safe and non-toxic for my kids!
Smells so good!
From the presentation and personalized thank you note, to the wooden scoop included...and then the scent as soon as I opened the bag! So so good! Clothes were clean and fresh, and the dryer balls made drying time faster! Thank you!!!
I love this laundry detergent! The smell is amazing (though it is not left behind on clothes, which I take as a good thing because it's not full of toxic binders), and my clothes get super clean! I feel like all of the colors are brighter compared to my previous clean laundry detergent, and the sustainability factor will have me be a blur customer for a very long time!
I purchased the starter kit in the Restorative Cleanse scent. I wasn't certain which scent to try, but I really like this one! It's a refreshing scent, but light, not overpowering. We are a family that does not like strong scented soaps, ect. The dryer balls are fabulous! I've been wanting to try them for some time now. They are going to be a laundry staple now. Also, I love the little wooden scoop, we are trying to be plastic free as much as possible.
Wonderful company & product
I love knowing that I am using something that works and is safe for my family.
You need to add how much detergent to use per load. Otherwise your product worked just fine.
Hi Marie! I am so sorry to hear that we mistakenly did not include a directions card with your order! I apologize about this! The serving size for an average load is two wooden scoops (1 TBSP) and for large loads is 3 wooden scoops (1.5 TBSP). Nonetheless, I am so happy to hear that you are liking the detergent and if you ever have any additional questions never hesitate to ask!
Love the product and the company. The detergent works so well and leaves my clothes feeling and smelling great. The customer service is above and beyond as well! All around a 100!
The Best Laundry Kit
Quick shipping, gorgeous packaging, and amazing scent! The wool dryer balls also cut my drying time in half! Thank you so much!
Love my starter kit
I absolutely love my new Blur toxin free laundry products. Everything was seamless from ordering, delivery, and packaging. I love the fresh and clean scent. The dryer balls are perfect to use with my favorite essential oils. I’m a very happy customer!