Realistic Cloud Parallax Banner
Realistic Cloud Parallax Banner2

We believe that WHAT IS in your detergent is just as important as where & How it is sourced

Welcome to

ingredientsU

🎓

Where we educate about the ingredients we use and beyond — including what to avoid, what we use, why we use it, where we source it, and more.

select a course to get started

LSC2085

Product Anatomy

Explaining the anatomy of laundry products to set the stage for what makes us different

Let's get started 📚

GW1651

Greenwashing

Educating on what to become blind to when deciding if a product is right for you

Let's get started 📚

OPI3000

Our Ingredients

A deep dive into the ingredients we use, why we use them, and where they come from.

Let's get started 📚

SOS2021

Safe for Sensitive Skin

For the many with skin sensitivities, including eczema, contact dermatitis, etc.

Let's get started 📚

TNF3001

The New F Word

The worst kept secret in cleaning — there's more to fragrance than what meets the nose.

Let's get started 📚

DOM4002

Defining Our Mission

Building a community, advocating for industry change, and inspiring others to do the same.

Let's get started 📚

product

Anatomy 

LSC2085

Explaining the anatomy of laundry products to set the stage for what makes us different

It's not as complicated as the big-worded ingredients might make it seem — the formulation of most laundry detergents can be organized into 4 categories: surfactants, alkalies, enzymes, and fragrance.

Surfactants

Simply put, a surfactant is what makes a detergent, a detergent. They're the ingredients responsible for the heavy lifting during the wash.

They break up stains and suspend the dirt in the water to prevent the redeposition of the dirt onto the surface.

There a wide variety of surfactants that exist in laundry detergents — varying from how they're sourced (plants or petroleum-based), their performance, and how safe they are for human and planetary health.

Alkalies

A critical base of soluble salts that react with acid to neautralize it. 

They're responsible for removing dirt and stains from fabrics and balancing the pH of hard wash water.

They vary in strength, how they're sourced, and their processing methods.

Enzymes

Can be natural or processed chemically. Different enzymes target specific soils and the catalytic action breaks the soil into smaller molecules to be washed away.

Enzymes found in laundry detergent: protease, amylase, cellulase, lipase, mannanase, pectinase

Fragrance

Scent in laundry detergent can be derived from one of two things or a mixture of both: synthetic fragrance or 100% pure essential oils.

There are an unlimited amount of chemicals, in countless combinations, that are used to derive any given synthetic fragrance.

On the contrary, unadulterated essential oils are 100% pure and free from synthetics.

It's not as complicated as the big-worded ingredients might make it seem — the formulation of most laundry detergents can be organized into 4 categories: surfactants, alkalies, enzymes, and fragrance.

Surfactants

Simply put, a surfactant is what makes a detergent, a detergent. They're the ingredients responsible for the heavy lifting during the wash.

They break up stains and suspend the dirt in the water to prevent the redeposition of the dirt onto the surface.

There a wide variety of surfactants that exist in laundry detergents — varying from how they're sourced (plants or petroleum-based), their performance, and how safe they are for human and planetary health.

Alkalies

A critical base of soluble salts that react with acid to neautralize it. 

They're responsible for removing dirt and stains from fabrics and balancing the pH of hard wash water.

They vary in strength, how they're sourced, and their processing methods.

Enzymes

Can be natural or processed chemically. Different enzymes target specific soils and the catalytic action breaks the soil into smaller molecules to be washed away.

Enzymes found in laundry detergent: protease, amylase, cellulase, lipase, mannanase, pectinase

Fragrance

Scent in laundry detergent can be derived from one of two things or a mixture of both: synthetic fragrance or 100% pure essential oils.

There are an unlimited amount of chemicals, in countless combinations, that are used to derive any given synthetic fragrance.

On the contrary, unadulterated essential oils are 100% pure and free from synthetics.