We believe that WHAT IS in your detergent is just as important as where & How it is sourced
We believe that WHAT IS in your detergent is just as important as where & How it is sourced
Welcome to
ingredientsU
🎓
Where we educate about the ingredients we use and beyond — including what to avoid, what we use, why we use it, where we source it, and more.
LSC2085
Product Anatomy
Explaining the anatomy of laundry products to set the stage for what makes us different
Let's get started 📚GW1651
Greenwashing
Educating on what to become blind to when deciding if a product is right for you
Let's get started 📚OPI3000
Our Ingredients
A deep dive into the ingredients we use, why we use them, and where they come from.
Let's get started 📚SOS2021
Safe for Sensitive Skin
For the many with skin sensitivities, including eczema, contact dermatitis, etc.
Let's get started 📚TNF3001
The New F Word
The worst kept secret in cleaning — there's more to fragrance than what meets the nose.
Let's get started 📚DOM4002
Defining Our Mission
Building a community, advocating for industry change, and inspiring others to do the same.
Let's get started 📚product
Anatomy
LSC2085
Explaining the anatomy of laundry products to set the stage for what makes us different
It's not as complicated as the big-worded ingredients might make it seem — the formulation of most laundry detergents can be organized into 4 categories: surfactants, alkalies, enzymes, and fragrance.
Surfactants
Simply put, a surfactant is what makes a detergent, a detergent. They're the ingredients responsible for the heavy lifting during the wash.
They break up stains and suspend the dirt in the water to prevent the redeposition of the dirt onto the surface.
There a wide variety of surfactants that exist in laundry detergents — varying from how they're sourced (plants or petroleum-based), their performance, and how safe they are for human and planetary health.
Alkalies
A critical base of soluble salts that react with acid to neautralize it.
They're responsible for removing dirt and stains from fabrics and balancing the pH of hard wash water.
They vary in strength, how they're sourced, and their processing methods.
Enzymes
Can be natural or processed chemically. Different enzymes target specific soils and the catalytic action breaks the soil into smaller molecules to be washed away.
Enzymes found in laundry detergent: protease, amylase, cellulase, lipase, mannanase, pectinase
Fragrance
Scent in laundry detergent can be derived from one of two things or a mixture of both: synthetic fragrance or 100% pure essential oils.
There are an unlimited amount of chemicals, in countless combinations, that are used to derive any given synthetic fragrance.
On the contrary, unadulterated essential oils are 100% pure and free from synthetics.
It's not as complicated as the big-worded ingredients might make it seem — the formulation of most laundry detergents can be organized into 4 categories: surfactants, alkalies, enzymes, and fragrance.
Surfactants
Simply put, a surfactant is what makes a detergent, a detergent. They're the ingredients responsible for the heavy lifting during the wash.
They break up stains and suspend the dirt in the water to prevent the redeposition of the dirt onto the surface.
There a wide variety of surfactants that exist in laundry detergents — varying from how they're sourced (plants or petroleum-based), their performance, and how safe they are for human and planetary health.
Alkalies
A critical base of soluble salts that react with acid to neautralize it.
They're responsible for removing dirt and stains from fabrics and balancing the pH of hard wash water.
They vary in strength, how they're sourced, and their processing methods.
Enzymes
Can be natural or processed chemically. Different enzymes target specific soils and the catalytic action breaks the soil into smaller molecules to be washed away.
Enzymes found in laundry detergent: protease, amylase, cellulase, lipase, mannanase, pectinase
Fragrance
Scent in laundry detergent can be derived from one of two things or a mixture of both: synthetic fragrance or 100% pure essential oils.
There are an unlimited amount of chemicals, in countless combinations, that are used to derive any given synthetic fragrance.
On the contrary, unadulterated essential oils are 100% pure and free from synthetics.
