From day one, our mission has been to set a new standard in laundry: one that is free from unnecessary toxins and negligent packaging. Here's how we're bringing that mission to life:
Sodium Carbonate
Stain remover and water softener
Sodium Bicarbonate
Neutralizes acids and extracts oils from fabric
Magnesium Sulfate (Heptahydrate)
Softener and remover of build-up from laundry
European Spa Salt
Natural filler and softener
Lavender + Orange + Bergamot Essential Oils
Odor eliminator and provider of a light, clean scent post-wash
No greenwashing or confusing 'eco-friendly' jargon. We built you the most sustainable laundry routine & here's exactly how we did it:
Powder > Liquid or Pods
Powder — ethically sourced, biodegradable formula
Dissolves completely throughout the wash, no harm to the planet
Liquid — filled with preservatives & synthetics
Packaged in large plastic jugs that almost never get recycled
Pods — individually wrapped in polyvinyl alcohol (PVA)
This material dissolves into microplastics that harm marine life and waterways
Reusable wooden scoop
We ship your first order with a reusable wooden scoop to help reduce single-use plastic waste.
The first compostable stand-up pouch
Our stand-up pouch is made out of polylactic acid (PLA)— a compostable material derived from corn and beets.
Don't forget about the shipping box
Getting our products from us to you, sustainably:
Compostable kraft shipping box
No inks, dyes, or other additions to the box
Water-soluble packing peanuts
Made from plant starch, safe for the planet
Paper tape and shipping label
Yes, even the tape on the box matters
We only ship with the USPS
By shipping our laundry products to you via the USPS, we are significantly reducing our carbon footprint as opposed to other shipping carriers that specialize in 'rush' shipping.
We carefully formulated our laundry detergent powder with ingredients that are safe for all skin sensitivities— including those with eczema, contact dermatitis, etc.
Here's a list of common skin irritants we made sure to leave out:
Sulfates
Parabens
Formaldehyde
Optical Brighteners
Synthetic fragrances or dyes
The Cleaning Difference
We put our detergent to the test against traditional store-bought liquid laundry detergent. See for yourself.
Multipurpose Formula
Blur is not your typical laundry detergent. Our powder also tackles laundry stripping and naturally removes stains pre-wash.
Ready to learn more?
Sprinkle 2-3 wooden scoops (1 TBSP) directly into drum before adding laundry, for both standard and high efficiency washing machines. Add an extra scoop for large loads.
What is laundry stripping?
It's about getting the stink and funk out of fabric by deep cleaning for a long period of time. This process works to remove bacteria, body oils, dirt, and other build up.
Just fill your bathtub or top-loading washer with hot water, add 2-3 TBSP of powder, then add your towels, sheets, or gym clothes and let soak for 4-6 hours. Lastly, wash and dry as normal.
Ditch traditional stain removers that contain harmful, skin-irritating ingredients.
Grab a scoop of our powder, apply directly to stain, scrub, wash as normal, then dry in direct sunlight.
Customer Reviews
5.0Based on 15 Reviews
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I’ve been using this detergent since July, and I absolutely adore it. I never want to use another brand!
The smell is amazing, and it stands up to all of my dirtiest laundry (including cloth diapers)
Loving this new detergent! I have been looking for a clean, safe detergent and a friend referred me to Blur. Have been really happy with the product so far and have already referred it to other friends looking to switch to clean!
I love that I can pronounce every ingredient. It is something I will have to get used to, no bubbles in cycle. But feel good about using something non-toxic for me and my family. Will be ordering again!
United States