Laundry,
for your well-being.
Traditional detergents contain endocrine disruptors, irritants to skin, and chemicals linked to cancer. We decided to be the first brand to recognize the decision of laundry detergent for what it is; a wellness choice. With just 5 earth-derived ingredients, our detergent provides an exceptional wash that won't compromise your long-term health.
Take your pick
Choose one of our three laundry detergent powders (50 loads) to go with your Starter Kit
Get the scoop
We have too many single use plastic scoops in the world right now for no good reason. So instead you'll get this reusable wooden scoop with your Starter Kit that you will actually enjoy using, while helping reduce single use plastic waste.
Wool Dryer Balls
Meet your newest alternative to dryer sheets & liquid fabric softener
Reduce drying time by 25-40%
Less time in the dryer, more money saved on your electricity bill
Eliminate static cling
Naturally absorbs moisture throughout the dry, removing static cling from laundry
Reusable 1000+ loads
No more having to continuously purchase dryer sheets
100% New Zealand Wool
No harsh chemicals or synthetic fillers, non-toxic, safe for sensitive skin
Ingredients should never be hard to find
Becoming less toxic begins with reducing, not adding.
Traditional Laundry Detergent
Packaged in giant messy plastic jugs you'll find some of the most toxic chemicals; synthetic fragrance, formaldehyde, optical brighteners, parabens, phosphates, chlorine, and 1,4-Dioxane to name a few.
Blur Laundry Detergent Powder
Packaged in a certified compostable stand-up pouch, our laundry powder detergent takes up a fraction of the space on your shelf. And we know our cute little wooden scoop will melt your heart.
So which side are you on?
FAQ
United StatesLOVE
such a wonderful scent, and it works! the dryer balls and cute little scooper were just happy extras!
United StatesLOVE!
I have really loved using the Blur laundry powder!! I love the combination of oils used to give my clothes a slight smell! I also feel good using it knowing that it isn’t jam packed with harsh chemicals! Love how easy it is to use and it gets my clothes clean! Highly recommend!!
United StatesSo Amazing!
I have never used powder detergent before and didn't know if it would truly clean and get odor or stains out of clothes but it does!!!! Best purchase ever and love using essential oils on the dryer balls to make clothes smell extra fresh! 10/10 recommend!
United StatesClothes are SO soft!
Extremely quick shipping and great customer service! Love the way this detergent smells in the bag. After washing the clothes don’t hold the essential oil smell but instead smell fresh and clean. I love how soft the clothes are after washing!! Amazing. This is a great new option for clean and safe detergent and I love supporting a small business get off the ground. Definitely recommend!
United StatesClean Laundry
Absolutely love the starter kit! Love the scent and quality!!
United StatesSmells great
It worked pretty well on my load of gym clothes, but i probably could’ve used just a dash more since that load in particular was extra sweaty
United StatesSmells great
Clean’s well. :)
United StatesWon’t be using traditional detergent again
Smells great, works great, dries faster & better yet, safe and non-toxic for my kids!
United StatesSmells so good!
From the presentation and personalized thank you note, to the wooden scoop included...and then the scent as soon as I opened the bag! So so good! Clothes were clean and fresh, and the dryer balls made drying time faster! Thank you!!!
United StatesAmazing Product
I love this laundry detergent! The smell is amazing (though it is not left behind on clothes, which I take as a good thing because it's not full of toxic binders), and my clothes get super clean! I feel like all of the colors are brighter compared to my previous clean laundry detergent, and the sustainability factor will have me be a blur customer for a very long time!
United StatesGreat Stuff!
I purchased the starter kit in the Restorative Cleanse scent. I wasn't certain which scent to try, but I really like this one! It's a refreshing scent, but light, not overpowering. We are a family that does not like strong scented soaps, ect. The dryer balls are fabulous! I've been wanting to try them for some time now. They are going to be a laundry staple now. Also, I love the little wooden scoop, we are trying to be plastic free as much as possible.
United StatesWonderful company & product
I love knowing that I am using something that works and is safe for my family.
United StatesInstructions
You need to add how much detergent to use per load. Otherwise your product worked just fine.
Hi Marie! I am so sorry to hear that we mistakenly did not include a directions card with your order! I apologize about this! The serving size for an average load is two wooden scoops (1 TBSP) and for large loads is 3 wooden scoops (1.5 TBSP). Nonetheless, I am so happy to hear that you are liking the detergent and if you ever have any additional questions never hesitate to ask!
United StatesAwesome!
Love the product and the company. The detergent works so well and leaves my clothes feeling and smelling great. The customer service is above and beyond as well! All around a 100!
United StatesThe Best Laundry Kit
Quick shipping, gorgeous packaging, and amazing scent! The wool dryer balls also cut my drying time in half! Thank you so much!
United StatesLove my starter kit
I absolutely love my new Blur toxin free laundry products. Everything was seamless from ordering, delivery, and packaging. I love the fresh and clean scent. The dryer balls are perfect to use with my favorite essential oils. I’m a very happy customer!