Starter Kit
Starter Kit
Starter Kit
Starter Kit

Non-toxic Laundry

Starter Kit

11 reviews

Natural Wash & Dry — Remove toxins from your laundry routine for good with 50 loads of non-toxic laundry detergent powder and three New Zealand wool dryer balls.

This Starter Kit is everything you'll need to start doing laundry the right way; free from the skin irritants, endocrine disruptors, and carcinogens found in traditional detergents and dryer sheets.

  • 5 earth-derived ingredients — listed here
  • Three New Zealand Wool Dryer Balls
  • Reusable Wooden Scoop

The Rundown

Better Ingredients

We use a short list ingredients you will know and feel comfortable with. Our detergents are scented with organic essential oils so you can have peace of mind with every scoop.

Compatible with all machines

Blur works with high efficiency, standard, top loaders, front loaders, you name it! With no clays or foaming surfactants, our laundry powder is safe for all septic systems as well.

Safe for all skin sensitivities

Traditional laundry detergents and dryer sheets contain chemicals that can be really harsh on your skin. Simply put, our laundry products are the exact opposite. 

Multipurpose formula

Our powder detergent doubles as a pre-treatment for tough stains. It's as simple as applying the powder directly to stain, adding water, scrubbing, then washing as normal. 

Take your pick

Choose one of our three laundry detergent powders (50 loads) to go with your Starter Kit

Get the scoop

We have too many single use plastic scoops in the world right now for no good reason. So instead you'll get this reusable wooden scoop with your Starter Kit that you will actually enjoy using, while helping reduce single use plastic waste. 

Wool Dryer Balls

Meet your newest alternative to dryer sheets & liquid fabric softener

Reduce drying time by 25-40%

Less time in the dryer, more money saved on your electricity bill

Eliminate static cling

Naturally absorbs moisture throughout the dry, removing static cling from laundry

Reusable 1000+ loads

No more having to continuously purchase dryer sheets

100% New Zealand Wool

No harsh chemicals or synthetic fillers, non-toxic, safe for sensitive skin

Ingredients should never be hard to find

Becoming less toxic begins with reducing, not adding.

Traditional Laundry Detergent

Packaged in giant messy plastic jugs you'll find some of the most toxic chemicals; synthetic fragrance, formaldehyde, optical brighteners, parabens, phosphates, chlorine, and 1,4-Dioxane to name a few.

Blur Laundry Detergent Powder

Packaged in a certified compostable stand-up pouch, our laundry powder detergent takes up a fraction of the space on your shelf. And we know our cute little wooden scoop will melt your heart.

So which side are you on?


Customer Reviews
5.0 Based on 11 Reviews
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Filter Reviews:
stephanie w.
United States United States
Smells great

Clean’s well. :)

Caitlin H.
United States United States
Won’t be using traditional detergent again

Smells great, works great, dries faster & better yet, safe and non-toxic for my kids!

Perry B.
United States United States
Smells so good!

From the presentation and personalized thank you note, to the wooden scoop included...and then the scent as soon as I opened the bag! So so good! Clothes were clean and fresh, and the dryer balls made drying time faster! Thank you!!!

Leslie K.
United States United States
Amazing Product

I love this laundry detergent! The smell is amazing (though it is not left behind on clothes, which I take as a good thing because it's not full of toxic binders), and my clothes get super clean! I feel like all of the colors are brighter compared to my previous clean laundry detergent, and the sustainability factor will have me be a blur customer for a very long time!

Rosanne G.
United States United States
Great Stuff!

I purchased the starter kit in the Restorative Cleanse scent. I wasn't certain which scent to try, but I really like this one! It's a refreshing scent, but light, not overpowering. We are a family that does not like strong scented soaps, ect. The dryer balls are fabulous! I've been wanting to try them for some time now. They are going to be a laundry staple now. Also, I love the little wooden scoop, we are trying to be plastic free as much as possible.