50 Loads

  • Powerful wash, without the harsh chemicals
  • Certified compostable stand-up pouch
  • Wooden scoop included with first order
  • Fragrance free

Laundry detergent, for your well-being.

Traditional detergents contain endocrine disruptors, irritants to skin, and chemicals linked to cancer. We decided to be the first brand to recognize the decision of laundry detergent for what it is; a wellness choice. With just 5 earth-derived ingredients, our detergent provides an exceptional wash that won't compromise your long-term health.

Better ingredients

We use a short list ingredients you will know and feel comfortable with. This laundry detergent is free from any fragrance of any kind.

Compatible with all machines

Blur works with high efficiency, standard, top loaders, front loaders, you name it! With no clays, fillers, or foaming surfactants, our laundry powder is safe for all septic systems as well.

Safe for all skin sensitivities

Traditional laundry detergents contain chemicals that can be really harsh on your skin. We formulated our laundry detergent with the safety of your skin as our top priority.

Multipurpose formula

Our powder detergent doubles as a pre-treatment for tough stains. It's as simple as applying the powder directly to stain, adding water, scrubbing, then washing as normal. Can't do that with a pod!

Reusable wooden scoop included with your first order

Think of all the powder items out there that are shipped with single use plastic scoops. That's an unnecessary problem we didn't want to make worse. So we decided to ship every first order with a durable wooden scoop for no additional charge. A small gesture that makes a big difference at scale.

Ingredients should never be hard to find

Becoming less toxic begins with reducing, not adding.

Traditional Laundry Detergent

Packaged in giant messy plastic jugs you'll find some of the most toxic chemicals; synthetic fragrance, formaldehyde, optical brighteners, parabens, phosphates, chlorine, and 1,4-Dioxane to name a few.

Blur Laundry Detergent Powder

Packaged in a certified compostable stand-up pouch, our laundry powder detergent takes up a fraction of the space on your shelf. And we know our cute little wooden scoop will melt your heart.

So which side are you on?


Customer Reviews
5.0 Based on 1 Reviews
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Joy C.
United States United States
Happy to have unscented powder in recyclable packaging that works

We have soft water and several kids, and we use only reusable towels so we go through a lot of laundry. Really like how Blur is holding up. We tried all three options, and even though the scents are supposed to be natural, I still prefer unscented.