Better ingredients
We use a short list ingredients you will know and feel comfortable with. This laundry detergent is free from any fragrance of any kind.
Compatible with all machines
Blur works with high efficiency, standard, top loaders, front loaders, you name it! With no clays, fillers, or foaming surfactants, our laundry powder is safe for all septic systems as well.
Safe for all skin sensitivities
Traditional laundry detergents contain chemicals that can be really harsh on your skin. We formulated our laundry detergent with the safety of your skin as our top priority.
Multipurpose formula
Our powder detergent doubles as a pre-treatment for tough stains. It's as simple as applying the powder directly to stain, adding water, scrubbing, then washing as normal. Can't do that with a pod!
Reusable wooden scoop included with your first order
Think of all the powder items out there that are shipped with single use plastic scoops. That's an unnecessary problem we didn't want to make worse. So we decided to ship every first order with a durable wooden scoop for no additional charge. A small gesture that makes a big difference at scale.
Ingredients should never be hard to find
Becoming less toxic begins with reducing, not adding.
Traditional Laundry Detergent
Packaged in giant messy plastic jugs you'll find some of the most toxic chemicals; synthetic fragrance, formaldehyde, optical brighteners, parabens, phosphates, chlorine, and 1,4-Dioxane to name a few.
Blur Laundry Detergent Powder
Packaged in a certified compostable stand-up pouch, our laundry powder detergent takes up a fraction of the space on your shelf. And we know our cute little wooden scoop will melt your heart.
So which side are you on?
FAQ
United StatesWe have soft water and several kids, and we use only reusable towels so we go through a lot of laundry. Really like how Blur is holding up. We tried all three options, and even though the scents are supposed to be natural, I still prefer unscented.