refresh your routine
We make safe and effective laundry detergent that provides a powerful clean without compromising health.
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Let customers speak for us
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Suds Speak Volumes
our ingredients
Clean Sweep:
us vs them
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Built for Every Wash, Every Machine
No matter the temperature or machine, Blur Laundry has you covered. Our powder detergent is designed to work its magic in any washer—whether it’s a high-efficiency or a traditional model—and delivers a deep clean even in cold water. The result? Clothes that come out looking fresher and feeling better, every time.
Blur Laundry works in any machine and at any temperature, delivering a powerful clean—even in cold water. Fresh clothes, every time.
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Frequently Asked
questions
Is it safe for sensitive skin?
does it work with all machines?
Does it work in cold water?
Is it eco-friendly?
Does it have a fragrance?
Can it remove tough stains?
Is it suitable for baby clothes?
How are we different?
How much do I use per load?
Can I use it in hard water?
Our Story
from the dirt(y) up
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The First Batch
Ingredients that sparked a cleaner, healthier future.
Hi, I'm James!
I founded Blur Laundry to create a cleaner option for sensitive skin like mine.
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In-House Operation
Every step, from blending to packaging, was done right at home.
Mixing by hand
Where the magic first started, one small batch at a time.
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For All Machines
Designed to work in every washer, from top-loaders to high-efficiency.
The First Formula
Our first batch—simple, effective, and made to clean better.
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Building Inventory
Scaling up, one batch at a time.