refresh your routine

We make safe and effective laundry detergent that provides a powerful clean without compromising health.

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No Synthetic Fragrance
Stain-fighting Enzymes
Safe for sensitive skin
Ethically sourced
Made in the USA
Cruelty-free
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our ingredients

32Âą per load

Ships next day

detergent, reimagined

Carefully formulated with the highest quality ingredients and essential oils to bring you a cleaner, healthier laundry routine.

Mixed fresh with stain-fighting enzymes, a fabric-reviving oxygen boost, and a light, refreshing blend of pure essential oils.

Our formula is always free from dyes, preservatives, and synthetic fragrances.

Harnessing the natural power of minerals, our detergent delivers a deep, effective clean while being gentle on your fabrics and the environment.
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our ingredients
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Clean Sweep:

us vs them

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Built for Every Wash, Every Machine

No matter the temperature or machine, Blur Laundry has you covered. Our powder detergent is designed to work its magic in any washer—whether it’s a high-efficiency or a traditional model—and delivers a deep clean even in cold water. The result? Clothes that come out looking fresher and feeling better, every time.

Blur Laundry works in any machine and at any temperature, delivering a powerful clean—even in cold water. Fresh clothes, every time.

Optimized for all water temperatures

Compatible with all washing machines

Frequently Asked

questions

Our Story

from the dirt(y) up

The First Batch

Ingredients that sparked a cleaner, healthier future.

Hi, I'm James!

I founded Blur Laundry to create a cleaner option for sensitive skin like mine.

In-House Operation

Every step, from blending to packaging, was done right at home.

Mixing by hand

Where the magic first started, one small batch at a time.

For All Machines

Designed to work in every washer, from top-loaders to high-efficiency.

The First Formula

Our first batch—simple, effective, and made to clean better.

Building Inventory

Scaling up, one batch at a time.