refresh your routine
We make safe and effective laundry detergent that provides a powerful clean without compromising health.
Let customers speak for us
Suds Speak Volumes
our ingredients
Clean Sweep:
us vs them
Built for Every Wash, Every Machine
No matter the temperature or machine, Blur Laundry has you covered. Our powder detergent is designed to work its magic in any washerâwhether itâs a high-efficiency or a traditional modelâand delivers a deep clean even in cold water. The result? Clothes that come out looking fresher and feeling better, every time.
Blur Laundry works in any machine and at any temperature, delivering a powerful cleanâeven in cold water. Fresh clothes, every time.
Frequently Asked
questions
Is it safe for sensitive skin?Â
does it work with all machines?Â
Does it work in cold water?Â
Is it eco-friendly?Â
Does it have a fragrance?Â
Can it remove tough stains?Â
Is it suitable for baby clothes?Â
How are we different?Â
How much do I use per load?Â
Can I use it in hard water?Â
Our Story
from the dirt(y) up
The First Batch
Ingredients that sparked a cleaner, healthier future.
Hi, I'm James!
I founded Blur Laundry to create a cleaner option for sensitive skin like mine.
In-House Operation
Every step, from blending to packaging, was done right at home.
Mixing by hand
Where the magic first started, one small batch at a time.
For All Machines
Designed to work in every washer, from top-loaders to high-efficiency.
The First Formula
Our first batchâsimple, effective, and made to clean better.
Building Inventory
Scaling up, one batch at a time.