Hand Holding Scoop

detergent,
reimagined

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  • Non-toxic, Sustainable, & Healthy en dash For your well-being

    Non-toxic, Sustainable, & Healthy en dash For your well-being

    Non-toxic, Sustainable, & Healthy en dash For your well-being

    Non-toxic, Sustainable, & Healthy en dash For your well-being

    Non-toxic, Sustainable, & Healthy en dash For your well-being

    Non-toxic, Sustainable, & Healthy en dash For your well-being

    Non-toxic, Sustainable, & Healthy en dash For your well-being

refresh your routine

We make safe and effective laundry detergent that provides a powerful clean without compromising health.

No Synthetic
Fragrance

Stain-fighting
Enzymes

Safe for
sensitive skin

Ethically
Sourced

Made in
the USA

Cruelty-
free

ingredients

We believe that what is in your detergent is just as important as where and how it is sourced.

Laundry Detergent Powder Spilling Out

bestseller

Mixed with stain-fighting enzymes, a brightening oxygen boost, and a refreshing blend of essential oils.

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Laundry Detergent Powder with Lavender and Sweet Orange

scents that make sense

Fragrance is an umbrella term used to hide an unlimited amount of ingredients that could go into deriving any given scent.

We replaced fragrance with two pure essential oils that are properly listed and easily defined directly on the back of our packaging.

from a room to the assembly line

Traditional detergents are filled with overbearing fragrances and harsh chemicals. Blur Laundry was founded on the belief that clean laundry shouldn't come at the expense of our health.

Thousands of orders mixed, packed, and shipped by our small team of two. We started out of a spare room and have since expanded production across the country.

Not Your Average Workout Bringing it to Life The Office Humble Beginnings

never hard to find

We aim to provide the most transparent labels in the laundry industry, with every ingredient and its function listed directly on our packaging.

Front Half of Laundry Detergent Powder
Back Half of Laundry Detergent Powder