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Our ingredients are tough on dirt, gentle on fabrics, and naturally effective—so you can feel good about what’s in your detergent, and even better about what’s not.
No Synthetic Fragrances
No Harsh Chemicals
No Microplastics
No Dyes or Colorants
No Fillers and Additives
No Phosphates
No Parabens
No Optical Brighteners
No Chlorine Bleach
No Formaldehyde
No Petrochemicals
Pure Ingredients
powerful results
We value ingredient transparency, ensuring you know exactly what goes into your laundry products. Our formula is organized into five distinct categories—choose one to discover how each contributes to your laundry experience:
Mineral Salts
Enhanced Efficiency
Tough Stains
The powerful allies in laundry. Our mineral salts enhance cleaning efficiency, soften water, and tackle tough
stains to ensure your clothes are left bright and fresh.
Surfactants
Dirt Removal
Foaming Action
The cleansing heroes. Our eco-friendly surfactants lift and remove dirt and grime while boosting foaming action
for an effective clean. They ensure your laundry comes out spotless and fresh.
Enzymes
Stain Breakdown
Effective Cleaning
The stain-fighters. Our specialized enzymes break down protein, starch, and fat stains, making them effective in removing even the toughest spots from your laundry.
Essential Oils
Natural Scents
Antibacterial Benefits
The fragrant touch. Our natural essential oils not only add refreshing scents to your laundry but also provide antibacterial benefits, making your clothes smell as good as they look.
Oxygen Boost
Stain-Fighting
Brightening Effects
The extra support. Our oxygen boost provides additional stain-fighting and brightening effects, ensuring your whites stay vibrant and your colors remain fresh.
