on orders above $50!
Powder laundry detergent is the least popular form of detergent on the market, and we’re on a mission to change that. When you walk down the detergent aisle, it’s dominated by traditional liquid and pod brands. If you’re lucky, you might find one lonely powder option tucked away at the bottom of the shelf or practically on the floor.
So why did we start a small business around powdered detergent? Because we believe it’s the most effective, sustainable, and practical option—and here’s why.
Liquid Detergents Are Mostly Water
Liquid detergents are made up of about 80-90% water. Think about that: you’re paying to ship and store water, something we all have at home. Not only does this make liquid detergents unnecessarily heavy, but it also adds to the environmental impact of packaging and transportation. Powder, on the other hand, is a dry formula, meaning it’s packed with only the essential cleaning ingredients. By skipping the water, powdered detergent is lighter and more efficient to manufacture and ship—especially for a small business like ours.
Pods Come with Hidden Drawbacks
Pods are undeniably convenient, but many are packed with preservatives, colorants, and additives that do nothing for your laundry but look great on store shelves. They may grab your attention in the aisle, but those extra ingredients can be harsh on your clothes, skin, and the environment.
Laundry Sheets Are Far from Local
Laundry sheets are the latest trend in detergent, marketed as a clean and modern solution. But the reality is that most sheets, regardless of the brand, are made overseas. That means a higher carbon footprint and less transparency about the manufacturing process.
Why Powder Is the Best Choice
We created Blur Laundry because powdered detergent is simple, safe, and effective. It doesn’t need to be flashy to work—it just gets the job done. Sometimes, the simplest solution is the best one, even if it’s not the most marketable. And we think that’s where we need to head with our household products: back to basics, with formulas we can trust and ingredients we can feel good about.
Powder may not be the most popular option right now, but we believe in its power to change the way we think about laundry. By focusing on clean ingredients, sustainability, and effectiveness, we’re working to make powdered detergent a household staple again.
So next time you’re in the detergent aisle, skip the water-weighted liquids, preservative-packed pods, and overseas-made sheets. Look for powder—because sometimes, simplicity is the ultimate solution.
